About this project


This project was born from a wayfinding project, led by 6 University of the Arts London graduates in the city of Kawagoe, Japan.


Working with psychology and sociology students from Bunkyo Gaukin University our aim was to create a systematic, but beautiful wayfinding system that will entice and bring in tourists during and after the 2020 Tokyo Olympics.


Work included a proposal for a signage system, a working typeface, riso printed maps, short film and promotional material for the exhibition such as riso printed posters and online material such as an animated GIF.


Myself and Joshua Attwood ran a week long workshop with the students to create typographic characters that aimed to capture the culture Kawagoe.

With the students, we selected the individual characters that best did this then refined and digitised the type. The project was covered by local and regional news sources in Japan and the exhibition will be coming to Chelsea College of Arts in early 2018.



Jack Harness


Type Kawagoe

Camberwell Ident

Hops in Hell


The Expert Archive

Portraits (of Jack Harness)

Man, Myth, Legend